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Project Controls & Services Ltd

DESIGN | COPYWRITING | DEVELOPMENT | LOGO

Bespoke website design, branding with a strong emphasis on content strategy.

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The problem statements

ESTABLISHING WHAT PROBLEMS WE ARE SOLVING

PCSS met with us and explained the issues surrounding their client acquisition model. They typically relied on being contacted by recruiters and through LinkedIn. Perfectly acceptable models but they received a lot of enquiries for jobs that didn't offer enough money or were based in the wrong location.

They were wasting time reading these offers. They were also interested in having an online product to showcase their services and work history to have a modern way of applying to roles to stand out against their competitors.

They also stressed the importance of a professional visual design due to industry requirements which sometimes a CV doesn't convey well.

Wasting time responding to inaccurate job offers from recruiters

No modern product to showcase work and job history

CV lacked branding and didnt convey professionalism of the company

The market research

FIGURING OUT IF OTHER PROJECTS EXIST

Surprisingly there were quite a few project planning companies who had online portfolios. A lot of these sites looked archaic and out of touch visually however which could push away younger clients.

The websites UX designs were simple. They resembled marketing sites, which makes sense. All we are doing is selling a service to a prospective client. Another thing was none of these companies portrayed any branding or company philosophy, it was hard to distinguish any differences.

Other sites were poor visually

Other sites lacked any real brand recognition

Other sites failed to convey company philiosophies

The market research

FIGURING OUT IF OTHER PROJECTS EXIST

From our research and the client requirements we drafted up 5 clear project goals to form our early design and set out our project scope.

Create a bespoke visual design to promote a professional aesthetic

Provide a unique branding scheme

Convey company philosophy

Accurately describe what jobs the client was interested in

Show key stats high in the visual heirarchy

The Wireframes

A wireframe of the PCSS website
A wireframe of the PCSS website

The design solution

WHY DID WE DESIGN THE SITE THE WAY WE DID?

To address the client requirements we created a strong brand identity with the bright contrasting colours whilst maintaining a professional tone. We created a "key stats" section at the top of the page so clients could easily access primary information when considering PCSS for a role.

Additionally to address PCSS need to express their business ethos of collaboration instead of bossing people around we created an "About us" page which was absent from our market research. Here we added attractive copy & graphics explaining how the company works and why they stand out.

We also made sure to include the location and type of job PCSS wanted to acquire to eliminate bad referrals.

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07506782509

hello@blackskull.agency