The design solution
WHY DID WE DESIGN THE SITE THE WAY WE DID?
To address the client requirements we created a strong brand identity with the bright contrasting colours whilst maintaining a professional tone. We created a "key stats" section at the top of the page so clients could easily access primary information when considering PCSS for a role.
Additionally to address PCSS need to express their business ethos of collaboration instead of bossing people around we created an "About us" page which was absent from our market research. Here we added attractive copy & graphics explaining how the company works and why they stand out.
We also made sure to include the location and type of job PCSS wanted to acquire to eliminate bad referrals.
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