The design solution
WHY DID WE DESIGN THE SITE THE WAY WE DID?
During the planning phase we found out Luisa was a talented photographer & videographer. Two very valuable skills to social media content creation. She had even won several awards for her work.
Bearing this in mind we decided to go with an artistic visual design & include images she had taken and show her with cameras and on film sets. This was to allow Luisa to stand out against her competitors and show off her artistic talents.
The visual design had a soft, matte palette to give it an "artsy" feel with bold, pleasing imagery to compliment and contrast against the simplistic backdrop. Sans serif fonts seemed to match the aesthetic the best. Images were given canvas borders to almost represent paintings.
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