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One voice, one community

UX DESIGN | COPYWRITING | BRANDING | DEVELOPMENT | PROGRESSIVE WEB APP

Designing & building a platform to inspire young people to engage in politics.

An image of a man speaking to a crowd

01.

The brief

Our voice, our community is a grassroots political program run by Boys & Girls club Wales. The purpose of the project is to get young people involved in local political decision making through youth forums & legislation campaigns.

The project had gained some success through internal events & offline work but there was no online presence to showcase their success or generate new interest with young people. The staff at BGC Wales explained that they currently gave young people a brochure with relevant information but they wanted a digital solution that young people were more likely to use.

We created a single page web application aimed at generating interest through collections of external links for further reading & a curated list of actions the young people could take to get directly involved.

A wireframe of the OVOC website
A wireframe of the OVOC website

02.

The approach

Our solution had to be informative & appealing to young people. Too much information would put them off so the design needed to be clean. We decided to use a bright color palette and made use of a promotional video in the top section of the website as young people tend to digest video content the most regularly.

The rest of the page showed examples of youth activists, that BGC Wales was a reputable company & showcased direct benefits that the young people would receive if they were to get involved.

The website ended up being a dashboard of links, a home hub for the young people to use to get involved in local politics.

"If you're looking for a creative, up and coming web design company I can't recommend BlackSkull enough!"

Jonathan Price

Youth Officer | BGC Wales

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